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Intermediate Search Engine Optimization Tips from SEO Expert Gab Goldenberg 

 

How can bloggers optimize their comments, guest posts and other activities outside of their blogs for SEO?
I wouldn't worry too much about optimizing comments unless you're trying to help that blogger rank for their given keywords. Otherwise, you can just include a keyword or two in a sentence of yours in the comment to give the link back to your site some better context. But comments really shoudn't be seen as something to "optimize" really.
I'd focus on making value-added comments that help build up a relationship with the blogger in question. Maki at Dosh Dosh had an excellent point recently about commenting for relationship building with the blog's author. Ironically, most of the comments were 'great post, I agree' type useless feedback that didn't add anything. For those people who did have something intelligent to say though, I'd like to share some linklove:

• Wendi Kelly - Wendi highlighted that after a certain number of comments, some people feel that they're just going to be ignored and prefer not to comment, or save something value-added for a later post. True, but ...
• Scribbles and Words - Jay mentioned that he reads every comment he gets, and that's probably true of most bloggers, even if they don't respond.
• Marketing Safari - Hjortur explained the basics of good commenting on Dosh Dosh

As for guest posts, I think you'll notice that I try and link out generously (to others especially) and give credit where it's due when I get a chance to share my content and thoughts on someone else's site. The point is to build relationships. Doing other activities? Show as much interest as possible in other people (even if you fake it a bit at first, eventually you'll develop the habit and become sincere) and make lots of friends. The best way to put it would be: "Be generous with praise, and stingy with criticism."
What is link-baiting?
I'll defer to the master-baiter himself, Rand Fishkin on this one.

• Leveraging Linkbait
• Rand's 13-step Guide to Linkbait Love
• Identifying the Linkerati

Which is why I gave my "Linkbait's Characteristics" post the alternate title, "Rand Fishkin is Brilliant."
Darren Rowse has an excellent introduction to the topic as well: Introduction to Linkbaiting
Finally, another excellent linkbaiter we all know and love, Lyndon Antcliff, put together the ultimate linkbait reading list.
Should bloggers list their blogs on any of the myriad of blog directories available? Does this help or hurt SEO?
Once you have your niche's top keywords, use a rank checking service to see if they're in the top 100 for any of them. If so, have a look at the links they're providing to other people; if there's funny looking redirects, if the links are generated by javascript code like blogrolling.com blogrolls ... those are useless even if they're in the top 100. Otherwise, go ahead and submit. But don't waste your time trying to maximize the number of directory links you have; most of them will be useless or only barely marginally helpful after the first few give you links.
Spend your time more wisely building relationships with other bloggers in your niche with comments, links and trackbacks (so they know you linked!). That will get you plenty more links.
Gab Goldenberg provides SEO consulting services including one on one consultations, as well as PPC management to bloggers and mid-size companies that understand the value of search marketing. Some clients include this Montreal youth http://www.olxonline.com and this dental seminars cruise provider.\